consumer attitude
英 [kənˈsjuːmə(r) ˈætɪtjuːd]
美 [kənˈsuːmər ˈætɪtuːd]
消费者态度
双语例句
- That is, the marketer might want to put something into the consumer's mind, change an attitude, or get the consumer to act.
换句话说，营销人员希望向消费者头脑中灌输某些东西，改变消费者的态度，或者促使消费者采取某个行动。 - Looks beautiful, but after the hand is wrinkled, no picture beautiful, very disappointed, there is no desire to shop again, and even affect the consumer's attitude to the whole e-commerce site.
看上去很美，到手后却是皱皱巴巴，没图片漂亮，很是失望，没有再次购物的欲望，甚至影响了消费者对于整个电子商务网站的态度。 - The seller most concerned about is consumer behavior, including consumer attitude, consumers learning behavior, consumer offer behavior.
消费者的行为是商家最关心的话题，这包括消费者态度、消费者学习行为、消费者出价行为。 - Next the course instructs psychological process of consumer, consumer demand, consumer motive, consumer attitude, consumer personality and consumer purchasing theory.
本课程首先讲述了消费心理学的研究对象、内容、意义及其研究方法。 - Survey of consumer's knowledge, attitude and practice towards nutrition labeling in Harbin
哈尔滨市消费者营养标签知识态度行为调查 - The Impact of Internet Word-of-Mouth on Consumer's Product Attitude
网络口碑对消费者产品态度的影响机理研究 - The Effect of Self-construal, Self-concept Connection, Brand Country-of Origin on Consumer Brand Attitude in Negative Information Context Research on Growth of Structure Difference of Information Consumption in China
负面信息情境下自我建构、自我概念联结与品牌原产地联结对消费者品牌态度的影响研究我国城乡居民信息消费的结构差异成长 - Investigation on the Consumer's Cognition and Attitude to Rural Tourism
消费者对乡村旅游的认知和态度调查 - This paper defines brand trust as consumer's confident attitude to a certain brand among brands, including trust in capability and performance ( CPT), benevolence and integrity ( BIT), and overall trust ( OT).
结合这两项工作，界定消费者品牌信任为在众多品牌中，消费者对某一品牌持有的有信心的态度。包括对品牌的能力表现、诚实善良的信任和总体性的信任。 - Attitude is one of the key factors for consumer behavior. Objective of advertisement is to fulfill or change consumer attitude to influence consumer behavior.
态度是影响消费行为的重要因素，营销者进行广告宣传的目的之一就是迎合或改变消费者的态度，进而影响消费者行为，以利于产品的销售或树立品牌忠诚。 - After reliability analysis and hypothesis test having been tested, the consumer behavior attitude model in the e-commerce environment has been established.
通过可信度分析和假设检验，确定了电子商务环境下的消费者行为态度模型。 - The changes of consumption structure and consumption groups and the continuous upgrade of consumer's consumption attitude and consumption grade asked for higher requirements on beer typicality and beer style.
随着消费结构和消费群体的变化，以及消费者的消费意识和消费品位的不断提高，对啤酒的典型性、产品的风格要求也越高。 - And then, conferring the NOKIA, analyse the consumer's attitude difference, find the way to promote the brand image.
然后，展开实证分析，了解杭州的消费者对两品牌的态度差异，寻求康佳手机品牌形象的提升之道。 - In the second part, this paper reviews the evolving phases of the research on the food safety, and summarizes the fruits of the research on the consumer's attitude, cognition and purchasing action to food safety.
第二部分，围绕农产品质量安全为核心回顾这方面研究的演变阶段，系统综述国内外食品安全的消费者态度、认知及消费行为方面的研究成果。 - An Empirical Study on Adult Consumer's Automobile Consumption Attitude in Guangdong Province from Psychological Symbol Perspective
基于心理象征的汽车消费态度研究 - Basing on TAM, this study builds a model of consumers 'attitude and behavior of online games, and analyses the relationships between the consumer attitude, intention and beliefs by SEM.
本研究以TAM为基础，建立网络游戏消费态度及行为模型，采用结构方程分析方法，对网络游戏消费态度与意向、信念之间的关系进行实证分析。 - Based on the analysis of the characteristics of consumer behavior in Internet, a model of hypothesized consumer attitude behavior is put forward according to the well-known technology acceptance model and innovation diffusion theory.
在对电子商务环境下的消费者行为特点进行分析的基础上，基于技术接纳模型和创新扩散理论，构建了电子商务环境下的消费者态度行为模型的设想框架； - The Impact of Consumer Socialization Variances on Young Adults Attitude toward Advertising
消费者社会化因素对青少年广告态度的影响 - Probe into the Path of the Variation of Consumer's Attitude
消费者态度改变途径探讨 - Culture value plays a important role in individual consumer behavior, attitude and decision.
文化价值观在个体消费者的行为、态度及其决策中起着特别重要的作用。 - Social marketing applies commercial marketing methods to health communication, education and intervention with the consumer orientation attitude and achieves the goal of behavior change.
社会市场学方法提出以目标人群为中心的工作理念，借用商业市场技巧进行传播、教育和干预活动，达到改变行为的目的。 - The Impact of Word-of-Mouth on Consumer's Attitude: A Theoretical Model
口碑传播对消费者态度的影响：一个理论模型 - Harbin urban health club members the majority of consumer behavior for economic and rational attitude to choose consumption, and more realistic.
其会员消费行为大部分为经济和理性的态度去选择消费，比较求实。 - On the base of some crossover theories of psychics and marketing, such as the theory of attitude and the theory of planed behavior, the author works over how perceived risk, perceived responsibility and normal opinion affect consumer attitude and then come into the consumer behavior.
在消费者态度理论、消费者计划行为理论的基础之上分析了消费者的感知风险、感知责任以及常态下产品评价是如何对消费者产品态度产生影响并进而形成消费者行为的。 - After data analysis, the result shows that the consumer present negative attitude towards SMS advertising now. Most people think SMS advertising is no use and do more harm than good.
在对采集到的数据进行分析之后发现，当前手机用户对短信广告总体呈现出一种消极态度，大部分被试认为短信广告不仅没有必要，而且弊大于利。 - The empirical results indicate the presence of an intermediary for the consumer trust and loyalty of attitude has a strong impact on purchase intention, even though the seller community trust on behalf of consumers under the two concepts of consumer behavior is no significant impact.
实证结果表明存在中介的消费者信任对态度忠诚和购买意愿都有很强的影响，尽管卖方共同体下的消费者信任对代表消费者行为的两种概念并无重要影响。 - Meanwhile, the results of this study have some reference and guidance role for enterprises in better implementation of experiential marketing, strengthen consumer brand attitude, and driven consumers 'willingness to buy.
同时，论文的研究成果对企业更好的实施品牌体验营销策略，加强消费者对品牌的态度并带动消费者的购买意愿的实践具有一定的借鉴和指导作用。 - With the development of electronic commerce, consumers are more and more comments on the network, which contains a wealth of consumer information such as emotion and attitude.
随着电子商务的发展，越来越多的消费者在网络上发表评论，其中蕴含着丰富的消费者情感、态度等信息。 - Secondly, the perceived economic value gets a direct effect one consumer purchasing attitude, while the perceived social value has no such effect.
第二，感知经济价值能直接引起消费者的购买意愿，而感知社会价值却不能直接引起消费者的购买意愿。